Hero Hub Hygiene is a framework for video marketing campaigns. The content can be thought of in terms of the three Ps: Pow, Push, and Pull content.
- This is the Hero advert, designed to shock and inspire viewers.
- The Hub, or the place where you push out regular content.
- The Hygiene (or 'Help') content, designed to pull in users based on searches and interests.
Marketers should consider using the system in order to create an effective video marketing strategy and a successful advertising campaigns.
This site breaks down and explains why Hero Hub Hygiene works, and how marketers should consider using it to create an effective video strategy and successful marketing campaigns.