‘Hero’ content is a large-scale and emotive video advert; the 'Pow' effect. A Hero ad will typically:
It aims to raise brand awareness, by:
- Appealing to a mass audience
- Attracting large amounts of views
- Promoting shareability
On average, YouTube states that companies tend to release only 1-2 Hero videos per year. This is because they are often high budget and intended to create a lasting impact.
Case Study | Red Bull
Red Bull and Felix Baumgartner's Supersonic Freefall Highlights is an iconic example of a Hero ad.
In case you missed one of the biggest internet moments of 2012, Red Bull's project drew worldwide attention for sending Felix Baumgartner to the edge of space. He then jumped from his hot air balloon and entered a free-fall down to Earth, setting the world record for the highest free-fall jump in the process.