This guide has been brought to you by Wooshii.  Wooshii is a global video production facility that helps brands from Google to Unilever, 3M to HP scale their video operations. The Hero Hub Hygiene framework was developed whilst some of our team were at Google.

While at Google, my role involved consulting with brands on their marketing strategy. In the last 2 years almost all of my conversations shifted to video. This Hero Hub Hygiene presentation covers the framework we used when helping brands to develop and scale their video strategies.
— Anna Tong